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VELCRO Industries Appoints Fraser Cameron as President and CEO

Former CFO Will Lead the Company in its Drive to Further Innovation

BOSTON – Dec. 1, 2014 – Velcro Industries announced today that Fraser Cameron, formerly Chief Financial Officer, has been appointed President and Chief Executive Officer. Cameron succeeds Scott Filion, President of Velcro Americas, who has been serving as Interim CEO.

“Fraser combines a strong strategic background with a deep emphasis on long-term growth,” said Amy Tennent, Chairman of the Board of Directors, Velcro Industries N.V. “We’re building on a strong foundation and it’s time to look strategically at new opportunities with Fraser at the helm. It’s an exciting time for the Velcro Group of Companies and we are deeply grateful for Scott Filion’s leadership during this time of transition.”

Cameron joined Velcro Industries in 2010 as Chief Financial Officer and MD of Velcro Holdings B.V. During his tenure at the company, Cameron has unfailingly demonstrated systematic and strategic insight into the financial well-being of the global enterprise. His team led organizational changes to improve the finance, IT, and legal functions, implemented a new global financial reporting system, established strong and consistent results for the company, and completed two recent acquisitions.

“The storied VELCRO® Brand has revolutionized the fastening market and is an industry and category leader,” said Fraser Cameron, President and CEO. “I am thrilled to have the opportunity to steer the Velcro Group of Companies on its continued course to creating innovative and inventive solutions and to hit-the-ground running on our long-term, strategic plans.”

Cameron will work closely with senior management around the globe. The Velcro Group Leadership Team is comprised of regional presidents Scott Filion, President of the Americas; Klaas Jan Stol, President of EMEA; Andrew Ellis, President of APAC as well as Jurjen Jacobs, Vice President of Marketing; Hille Dik, Vice President of Operations; and Gemma Dreher, Vice President and General Counsel.

Prior to joining Velcro Industries, Cameron worked for Macquarie Capital in its private equity group specializing in infrastructure investments. He began his career at the management consultancy, McKinsey & Company, where he worked with media clients. He holds a Master of Laws from Columbia University and a Bachelor of Laws, Bachelor of Engineering and a PhD in Electrical Engineering from the University of Melbourne.

About Velcro Industries

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 400 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand or visit www.velcro.com for more information.

Media contact:

Amy Thompson
FleishmanHillard
Amy.Thompson@fleishman.com
O: (617) 692-0508

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