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Velcro Industries Focuses on Geographic Expansion For Innovative Consumer Products in Mexico City

Velcro de Mexico Working with OfficeMax for a “Back to School” Promotion

MANCHESTER, NH and MEXICO CITY – August 14, 2012 – Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, today announced its “Back to School” promotion with OfficeMax Mexico. Velcro Industries is working with 89 OfficeMax locations to launch a complete line of VELCRO® Brand consumer solutions to help improve the way that teachers and students connect. 

As part of the initiative, Velcro Industries is showcasing VELCRO® Brand Memo Boards. The Memo Boards are available in purple and green and offer a unique, new way of organizing and displaying photos, artwork, papers and schedules without bending or damaging. Each board is packaged with the Brand’s special VELCRO® clips which connect items to the board without damage. In addition, OfficeMax will be carrying VELCRO® Brand Stationery Products and ONE-WRAP® Brand Straps as part of the “Back to School” promotion.

“With a population of almost nine million people, Mexico City is one of the world’s largest and most vibrant and dynamic metro areas. We are thrilled to partner with OfficeMax to bring innovative VELCRO® Brand Products to teachers and students,” said Lynn Connors, Market Development Manager, Velcro Industries. “Expanding our presence in Mexico City will allow us to bring the power of VELCRO® Brand Products to a large of number of teachers and students who will benefit and appreciate our broad array of fastening solutions for the classroom.”

“Velcro de Mexico and OfficeMax Mexico have been working together for 14 years and this is the first time VELCRO® Brand products have been advertised in the Mexico market so we’re really excited about the partnership” said Carlos Vignon, Director of Marketing, OfficeMax.  “The 85 OfficeMax locations that are participating in the ‘Back to School’ promotion are eager to learn even more about the applications and solutions the VELCRO® Brand offers for daily life and in this case, education.”

Velcro Industries’ “Back to School” promotion will continue to run in select OfficeMax stores through September 15th. To learn more about the products, please visit http://www.velcro.com/Products/Office-Solutions.aspx

About Velcro Industries
Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries are proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world.  “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand or visit www.velcro.com for more information.  

About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and consumers.  OfficeMax customers are served by approximately 29,000 associates through e-commerce, more than 900 stores in the U.S. and Mexico, direct sales and catalogs. OfficeMax has been named one of the 2012 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com

For further information, please contact: 

Diego Robles
Marketing Manager
Velcro de Mexico
55.5005.3300 – office
04455.3666.2055 – mobile

Greg Winter 
Senior Vice President
Fleishman Hillard
(617) 692-0539 – office
(617) 213-0145 – mobile
 

Carlos Vignon
Director of Marketing
OfficeMax Mexico