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Velcro Industries Launches Website For Australian Market

MANCHESTER, NH – May 13, 2014 – Today, Velcro Industries, announced the launch of its Australian website, http://www.velcro.com.au. Supporting the company’s commitment to meeting consumer interests and needs around the world, the new site will provide the Australian market with easy-to-access information on the range of VELCRO® Brand solutions and their applications.

The website features branded visual assets and materials as a result of the company’s two-year re-brand effort. The robust new site also includes an overview of the company’s seven product lines, including the popular ONE-WRAP® products and a variety of connecting solutions for home, office and classroom organization, crafting and outdoor/recreational uses. In addition to communicating corporate history and the brand’s heritage of innovation, the site includes valuable information for businesses and companies looking to integrate VELCRO® Brand solutions into their own products.

“In the past year alone, Velcro Industries has continued to expand its global footprint through initiatives ranging from a new office in Brazil, new partnerships with global brands and retailers, and a new website for our partners and fans in Australia,” said Jurjen Jacobs, Vice President of Global Marketing and Innovation, Velcro Industries. “We have a steadfast commitment to growth and innovation through tools that provide both consumers and businesses with quick, easy access to our suite of solutions that create AMAZING CONNECTIONS™. We’re excited to launch the website in Australia and believe it will help us strengthen consumer adoption and awareness in the region.”

About Velcro Industries

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand or visit www.velcro.com/press-lok for more information.