About the VELCRO® Brand





Today, Velcro Companies continues to be the premier manufacturer and innovator of hook and loop fasteners. We are always tinkering with the VELCRO® Brand concept to find new and interesting ways to use our products and solutions—at home, at work, and at play.

With worldwide locations and a presence in over forty countries, we’re sure we’ll never be short of ideas, idea-makers, or uncharted territories to explore.

Fast Facts

For further information regarding registered trademark use for the VELCRO® brand, please visit Patents & Trademarks or scroll below.

About Our Trademark

Below are guidelines for the proper use of the VELCRO® trademark, which assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.

We ask that you use the VELCRO® mark in accordance with the following guidelines:

1. Use the VELCRO® mark only in connection with genuine VELCRO® brand fasteners.  Identify non-VELCRO® brand products by their common terms, including “hook and loop,” “touch fasteners,” “self-adhesive straps,” and so forth.

2. When referring to genuine VELCRO® brand products, use the registration symbol (®) and the word “brand” directly following the trademark.  Where possible, capitalize the mark.  Example: “VELCRO® brand.”

3. Follow the word “brand” with the correct generic term for the fastener or other product.  For example, you might say, “Our product features genuine VELCRO® brand touch fasteners.”

4. Always use the VELCRO® mark as an adjective, and never as a noun or a verb.  When referring to non-VELCRO® brand hook and loop, do not use the VELCRO® mark.  Examples:

Incorrect: “She prefers velcro to buttons or zippers.”
Correct: “She prefers VELCRO® brand fasteners to buttons or zippers”
Incorrect: “He leaned down to velcro his shoes.”
Correct: “He leaned down to fasten his shoes.”

5. VELCRO® is a registered trademark of Velcro IP Holdings LLC. Used with permission.

If you have any questions about these use guidelines, please feel free to contact us at legal@velcro.com.