MANCHESTER, N.H. – January 29, 2019 – Velcro Companies appointed Bob Woodruff Chief Executive Officer (CEO). Based in Manchester, N.H., he will lead the company globally.

“Bob is a passionate leader with a strong track record of success that makes him uniquely capable of leading our iconic VELCRO® Brand,” said Amy Tennent, Chairman of the Board of Directors for Velcro Companies. “As we embark on the next phase of our transformation, Bob is the ideal steward to maintain our legacy of innovation, create disruptive industry solutions and steer the company toward new opportunities.”

Woodruff has served as Chief Financial Officer (CFO) for Velcro Companies since January 2018, leading global finance, group human resources and information technology (IT). During his tenure, Bob worked closely with Velcro Companies leadership to sharpen customer focus, improve operating efficiencies, develop and commercialize new products, and identify strategic investments to propel growth.

Woodruff brings more than 30 years of experience in senior finance roles to Velcro Companies. Most recently, he served as CFO for Alex and Ani, a privately held jewelry company based in Rhode Island. Prior, he served in a variety of finance roles over a 20-year career at Nike. Bob was CFO of the Converse Brand and prior to that, CFO of NIKE’s Affiliate Brands business, including Cole Haan, Umbro, Hurley and Converse. Earlier in his career, Woodruff held various Corporate Finance roles at RJR Nabisco and Merrill Lynch.

Woodruff is a graduate of Iona College in New Rochelle, N.Y., where he played varsity ice hockey.

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit

Media Contacts:
Mark Elliott, APR
Velcro Companies
(603) 260-1336