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Our Promise.

Our story begins with the invention of the Original VELCRO^® Brand hook and loop fastener more than 60 years ago. This invention has gone on to transform the world one strip at a time and continues to inspire us today.

Innovation is born from ORIGINAL THINKING^®.

We bring ORIGINAL THINKING^® to everything we do.

This is bigger than thinking big. This is ORIGINAL THINKING^®.

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EASY.
DOES IT.

Collaborating with Apparel Industry Leaders

Following a “design for recycling” approach, we created a hook and loop product made from 100% recycled textile waste for ZARA’s new jacket made only from loopamid^®. Learn more about our other footwear and apparel solutions.

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VELCRO^® Brand SLEEK & THIN™ Fastener

The VELCRO^® Brand SLEEK & THIN™ Fastener is a soft, non-abrasive fastener, perfect for applications close to the skin that require a durable, high-performance closure.

Our Timeline of Innovation

From the invention of the Original hook and loop fastener to today, see how our fasteners have evolved and improved people’s lives.

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Our Story

Our story began more than 60 years ago with an inspiration for the Original hook and loop fastener while on a simple walk in the woods.

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The VELCRO^® Brand & Trademark Guidelines

The VELCRO^® Brand is one of the most well-known and well-respected brands worldwide. Learn more about its proper use and our efforts to protect this valuable asset.

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Our Innovation & Technology

Since our customers’ challenges are always evolving, so does our technology. Learn about the technology and innovations that continue to make life better.

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About Our Company

Careers

We’re always looking for talented people with a desire to change the world. Learn how you can take your career to new heights by working with a team of people ready to take on new challenges .

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Who We Are

Learn how ORIGINAL THINKING^® inspires every aspect of our business, from our manufacturing to our customer service and beyond.

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Our Quality Culture

We maintain a culture dedicated to Quality at every level of our business.

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Sustainability

Nature is our original source of inspiration. Learn more about what we’re doing to protect the environment for future generations.

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Our Global Manufacturing

Our manufacturing promise to our customers is to deliver the highest quality products that exceed their expectations.

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